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AHFMR Logos

Important notice

Any use of the Alberta Heritage Foundation for Medical Research (AHFMR) name or logo by non AHFMR personnel (those not receiving funding) requires permission of AHFMR's Communications department. Where permission is obtained the use must be exactly as required by AHFMR under these visual identity guidelines. Use of AHFMR's name or logo without permission or in a form different than permitted, is a violation of AHFMR's intellectual property rights.

For more information on these guidelines, contact Laura Ly, Communications Coordinator at 780-423-5727 or .

Naming

When referring to the Alberta Heritage Foundation for Medical Research, use the full current name 'Alberta Heritage Foundation for Medical Research'. Use of the acronym 'AHFMR' can also be substituted for brevity.

Logo

  • Authorization
    AHFMR's logo is a proprietary symbol. Without exception, prior written approval from AHFMR's Communications department is required before the logo may be used. Subsequently, and thereafter, if any changes are made, a copy of the material on which the logo is to be used must be provided to the Communications department to ensure the symbol is being used correctly (i.e. placement, size, screens, colour, etc.).

    Anyone with permission to use the logo in an electronic form must ensure that there is a link to www.ahfmr.ab.ca from the logo.

  • Intended use

    • Stationery
    • Business cards
    • Web sites
    • Advertising
    • Signs

  • Acceptable versions
    The following are approved versions of the Alberta Heritage Foundation for Medical Research logo.

    Logo on top:

    Rasterized versions
    (best used on computer screens)    		 Vector based versions
    (best for printing)
    Color: GIF - (751 x 600) - 36k
    JPEG - (751 x 600) - 109k
    		 Encapsulated PostScript * - 172k
    Black
    and
    White:    		 GIF - (751 x 600) - 62k
    JPEG - (751 x 600) - 88k
    		 Encapsulated PostScript * - 171k

    Logo on the left:

    Rasterized versions
    (best used on computer screens)    		 Vector based versions
    (best for printing)
    Color: GIF - (800 x 225) - 36k
    JPEG - (800 x 225) - 109k
    		 Encapsulated PostScript * - 172k
    Black
    and
    White:    		 GIF - (800 x 225) - 62k
    JPEG - (800 x 225) - 88k
    		 Encapsulated PostScript * - 171k

    Logo in the center:

    Rasterized versions
    (best used on computer screens)    		 Vector based versions
    (best for printing)
    Color: GIF - (800 x 94) - 36k
    JPEG - (800 x 94) - 109k
    		 Encapsulated PostScript * - 172k
    Black
    and
    White:    		 GIF - (800 x 94) - 62k
    JPEG - (800 x 94) - 88k
    		 Encapsulated PostScript * - 171k

    * If you are using Internet Explorer as your browser, you may need to change the extension of the file after
    it has downloaded from ".ps" to ".eps"

  • Incorrect use of the logo

    The elements of the logo should not be separated or moved in relation to one another.

    The logo should not be altered by substituting a different typeface.

    No elements should be added to the logo.

    Do not alter the letter-spacing.

    Do not resize the elements or distort the logo.

    Do not box or outline the logo.

    Do not print elements of the logo in different colours. The logo must always be printed in the colour control specifications detailed in these guidelines.

  • Colour control specifications

    Pantone # 484 (red) from the Pantone Matching System is the official colour of the Alberta Heritage Foundation for Medical Research logo. This colour is to be used in all applications of the signature whenever colour printing is feasible; otherwise, black is the only alternative colour.

    The font style for the text in the logo is Trajan. Body text is Adobe Garamond.

    If the logo is required to reverse out of a solid colour background, then it will assume the colour of the paper stock.

    When printing in black, a solid black version of the logo is to be used. No percentage screens to obtain a two-colour effect should be used on the logo.